There's a Smarter Way to Grow Your Event
Grow your event with analytics, new targets, segmentation, and automation.
Victory is a premier sales, marketing, and analytics agency that helps events like yours break free and grow.
We are a fraction of the cost of a full time staff member, deliver extreme productivity, and are fiercely motivated to create immense success for your event.
We work extremely well with your current team to help supplement their efforts and grow your event.
“Victory has doubled our sales and output in 3 months of working with them. Their creativity, tenacity, and ability to drive specific messaging to the correct personas has been a miracle for us.”
Create, design, launch, and optimize engaging personalized emails for each segment with real time analytics through personalized dashboard.
Create and optimize personalized sequences based on specific segments of your events verticals. Personalized segmentation can deliver more unique messaging opportunities to cut through the noise and make your brand #1 and increase event registrations.
Every marketing campaign needs creative assets. We create these assets based on your brand to help deliver optimized campaigns driving real results in the form of increased event registrations.
Finding look-a-like audiences can be difficult. We deliver new targets within your current categories and help find new categories to deliver to your event. New targets, drives new registrations.
Create, design, and optimize your ads on Google and Facebook. We deliver highly optimized ads through experimentation to deliver real results and drive new registrations for your event.
Create segment specific landing pages to drive and nurture potential registrants through an engagement funnel. All leading to increased registrations. These highly personalized segmented pages deliver specific messaging to drive results.
Once the campaign has begun, we will work with our contacts and team to have you featured in one of the 300+ media outlets and targeted niche blogs all to grow your brand’s authority. Some of our customers have even been mentioned in Forbes.
Re-capture and nurture potential registrants who visit your website but do not convert. Not everyone is in buying mode but with retargeting, you can capture them when they are in the right mode to deliver higher conversions and reigstrations.
The all new and best way to market your event by empowering your exhibitors, sponsors, speakers, and attendees to share and market your event. This social and peer proofs your event adding massive awareness, authority, and drives new registrations.
Sales6 Month Minimum
- PowerFuze Event Analytics Program
- Sales Enablement Software/CRM
- Strategy for Outreach Program
- Segmentation for Personalized Outreach
- Build List of New Targets Based on Segments
- Personalized Outbound Calls/Emails
- Personalized Outbound Reaches Through LinkedIn
- Filled Lead Pipeline Through Automation
- Objection Handling/Overcoming
- Contract Closing
Marketing6 Month Minimum
- Dedicated Account Manager
- Influencer Marketing Tool for Massive Brand Outreach and Lead Generation (up to 1,000 participants)
- Strategy for Attendee Acquisition Marketing Program
- Content Strategy
- Segmentation for Personalized Campaigns
- Build List of New Targets Based on Segments
- Marketing Asset Creation
- Automation Behavior Journey Mapping
- Email Marketing Campaigns
- Paid Ads ($300/m ad spend included)
- Website Retargeting
- Funnels Built for Segmentation Ads
- Brand Authority & Mentions
PowerFuze Analytics6 Month Minimum
- Dedicated Event Data Analyst
- Quarterly Behavioral Event Analytics Trend Report
- 3 Year Analysis with YOY Trend
- Event Segment Breakdown
Victory Pro6 Month Minimum
- Everything in Sales
- Everything in Marketing
- Everything in PowerFuze Analytics
Reliance on New Exhibitors
Many events rely on the abundance of new exhibitors in order to sustain revenue or slightly grow. This is unsustainable. Victory grows the foundation along with new segments.
Core Categories Declining
Many organizers are unaware their major core categories are declining. This behaviorial shift is key to understanding the future growth of your event. With PowerFuze, this behavior is shown front and center to take quick action and re-grow the core of your event.
Quantity Over Quality
Post-COVID a major shift in behavior will occurr. Quality over Quantity. It is paramount organizers adjust their messaging to instill this truth upon their exhibitors. With that, exhibitors will need quality leads to gain the value from your event.
Little or No Growth
Some growth is better than none. Most organizers would prefer faster growth but a slow more sustainable growth of the core will help ensure your event is reslient in future shutdowns. We employ our 4 point process to fuel core growth while opening the circle for new segments.
By far the most unknown pain by customers is their reach outs to the wrong segments. Without proper event analysis, many organizers perceive one thing when in reality the data tells a different story. With PowerFuze, Victory can properly analyze your event to fuel the right growth with the right segments.
Work With My Team
At Victory, we can be your entire team or we can supplement your already awesome team. We are here to help make you all shine and grow your event in any capacity.
Why Grow With Victory
26% Event Growth
Bill and his team are avid growth sales and marketers. Together the team has a combined 38 years of event sales and marketing experience.
Together, they continuously learn and stay on top of the newest trends in order to help events like yours stop declining and start growing.
- 1,100% sponsorship revenue growth
- 20% exhibit space growth
- 26% total event revenue growth
- 7% International space growth
- 68% Re-select increase
- 3x revenue of Event Tech B2B SaaS Organization
- Published Author – Sales’d It! Outside the Circle
- Past Chair of IAEE DC Chapter
- Past Chair of IAEE YP Committee
- 2018 IAEE YP of the Year
Victory Talks is dedicate to providing the best information on sales and makreting to event professionals.
The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures, the UK Event industry is accounted for more than 35% of the visitor’s economy. But amid Covid-19, this dilemma has taken over the community by storm to go online. In terms of event marketing, virtually social media is the new tool. Outsourcing a Virtual event is of prime importance these days as this can eventually increase your event popularity and overall success rates.
We fail to realize how much B2C has influenced our own B2B bubble. What are they doing differently that will help us?
What is the new role of marketing? With the ever changing world we live in, the digital market is saturated with emails and ads selling everywhere. We need to rise up and change the status quo to deliver education which will ultimately make us the highest authority of quality content delivering massive leads for the sales engine.
What’s next for digital marketing in the event space? With the move to virtual, has email been saturated? Have our attention spans gone up or gone down even more?
Are You Ready To Grow?
We are here and ready to grow your event.
307 Yoakum Pkwy #1025 Alexandria, VA 22304