by billmcglade | Sep 10, 2020
Virtual Event Marketing: Why do you need outsourced help to grow your next event? The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures,...
by billmcglade | Aug 16, 2020
Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...
by billmcglade | Aug 3, 2020
What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...
by billmcglade | Jul 23, 2020
Viral Marketing! A new future of Digital Marketing Viral marketing is the new trend these days as this is a technology-driven era, and everybody wants anything at one click away. This approach has made digital marketers to think out of the box and to come up with some...
by billmcglade | Jul 20, 2020
Now that you have successfully created your segments and micro segments, you are no doubt creating content that is educational and delivering that to your targets. With this approach you will be moving them through your funnel and through your pipeline and therefore...
