by billmcglade | Dec 15, 2020
The planning, promotion and alignment of a virtual event requires the same degree of planning and planning as for a real event…if not more! However, in the case of virtual events, a special event advertising strategy ensures that your online program does not get lost...
by billmcglade | Nov 23, 2020
It’s not easy to identify the difference between sales vs. marketing messaging. They share similar end goals – moving prospects through the sales funnel. And they share a similar delivery – digital communication. The general similarities blur the lines...
by billmcglade | Sep 10, 2020
Virtual Event Marketing: Why do you need outsourced help to grow your next event? The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures,...
by billmcglade | Aug 16, 2020
Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...
by billmcglade | Aug 3, 2020
What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...
