Marketing Virtual Events

The planning, promotion and alignment of a virtual event requires the same degree of planning and planning as for a real event…if not more! However, in the case of virtual events, a special event advertising strategy ensures that your online program does not get lost...

Sales Messaging vs. Marketing Messaging

It’s not easy to identify the difference between sales vs. marketing messaging. They share similar end goals – moving prospects through the sales funnel. And they share a similar delivery – digital communication. The general similarities blur the lines...

Why do you need outsourced help to grow your next event?

Virtual Event Marketing:   Why do you need outsourced help to grow your next event?   The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures,...

The 2 Absolutely Needed Event Marketing Tools

Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...

Educate.Engage.Deliver

What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...