How to Price

Now that you have successfully created your segments and micro segments, you are no doubt creating content that is educational and delivering that to your targets. With this approach you will be moving them through your funnel and through your pipeline and therefore...

4 Ways Data Will Grow Your Event

4 Ways Data Will Grow Your Event by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/4-Ways-Data-Will-Grow-Your-Event.mp3 All the talk these days is about virtual events and hybrid events and what the future of the event industry is. What I think...

Value. Purpose. Intent

Value Purpose Intent by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Value-Purpose-Intent.mp3 Once you have determined your main segments and have broken them up into micro segments it’s time to pay close attention to the value purpose and...

#Hospitalitystrong – Industry Veterans Speak Up

Enough is enough! Pretty much sums up the feelings of all event professionals nowadays. We have all been beaten and battered during this COVID-19 pandemic. Many have been furloughed or lost their life-long jobs in the industry. Some industry vets have taken to social...

Registration Numbers are Down…Oh No!

Registration Numbers are Down...Oh no! by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Registration-Numbers-are-Down...Oh-No-online-audio-converter.com_.mp3 Whether you are putting on a live, hybrid, or virtual event this headline is scary. The...