The 2 Absolutely Needed Event Marketing Tools

Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...

Educate.Engage.Deliver

What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...

How to Price

Now that you have successfully created your segments and micro segments, you are no doubt creating content that is educational and delivering that to your targets. With this approach you will be moving them through your funnel and through your pipeline and therefore...

Value. Purpose. Intent

Value Purpose Intent by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Value-Purpose-Intent.mp3 Once you have determined your main segments and have broken them up into micro segments it’s time to pay close attention to the value purpose and...

Explore Gather Bucket

Explore Gather Bucket by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/06/Explore-Gather-Bucket-online-audio-converter.com_.mp3 There is something so peaceful and calming when we put things in terms of our ancestral biology and instincts. It’s funny...

Holistic Organizational Analytics and Event Specific Analytics

Now that we’ve conquered mindset with the understanding that we need to continually work hard in order to keep a growth mindset, also understanding that timing does play a large factor, it’s time to move onto the next step in really understanding your organization as...