by billmcglade | Aug 16, 2020
Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...
by billmcglade | Aug 3, 2020
What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...
by billmcglade | Jul 20, 2020
Now that you have successfully created your segments and micro segments, you are no doubt creating content that is educational and delivering that to your targets. With this approach you will be moving them through your funnel and through your pipeline and therefore...
by billmcglade | Jul 13, 2020
Value Purpose Intent by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Value-Purpose-Intent.mp3 Once you have determined your main segments and have broken them up into micro segments it’s time to pay close attention to the value purpose and...
by billmcglade | Jun 30, 2020
Explore Gather Bucket by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/06/Explore-Gather-Bucket-online-audio-converter.com_.mp3 There is something so peaceful and calming when we put things in terms of our ancestral biology and instincts. It’s funny...
by billmcglade | Jun 19, 2020
Now that we’ve conquered mindset with the understanding that we need to continually work hard in order to keep a growth mindset, also understanding that timing does play a large factor, it’s time to move onto the next step in really understanding your organization as...
