Sales Messaging vs. Marketing Messaging

It’s not easy to identify the difference between sales vs. marketing messaging. They share similar end goals – moving prospects through the sales funnel. And they share a similar delivery – digital communication. The general similarities blur the lines...

4 Ways Data Will Grow Your Event

4 Ways Data Will Grow Your Event by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/4-Ways-Data-Will-Grow-Your-Event.mp3 All the talk these days is about virtual events and hybrid events and what the future of the event industry is. What I think...

Explore Gather Bucket

Explore Gather Bucket by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/06/Explore-Gather-Bucket-online-audio-converter.com_.mp3 There is something so peaceful and calming when we put things in terms of our ancestral biology and instincts. It’s funny...

Sponsorship: Past, Present, Future

Sponsorship: Past, Present, Future Theme of this week titled above. We will explore the ins and outs of past sponsorship in the event world, the current sponsorship, and what I predict the future of event sponsorship will be within the next 3 years. Fair warning! This...