The planning, promotion and alignment of a virtual event requires the same degree of planning and planning as for a real event…if not more!
However, in the case of virtual events, a special event advertising strategy ensures that your online program does not get lost in the digital confusion. Use simple tools to highlight it and motivate people to sign up, including eye-catching graphics, engaging videos, interactive content and interactive pre-events.
Share your event with employees, partners and social media influencers who can help you organize and promote the event, such as Facebook, Twitter and Instagram. Empower them all to become marketers of your event and brand. You don’t have to go it alone. I know I have belabored this point, but time is tight these days and with limited bandwidth it’s important to empower as many individuals to help you grow.
If your blog has subscribers, posting a blog post about your event is a great way to increase participation. If you can play with the event in advance, you can customize your content schedule to publish articles that are relevant to topics that will be relevant during the actual event. This is also where a full on engagement platform that you host year round comes into play. A solution, like Hyvve, can help you determine content through user generated forums. These forums are great ways to understand what your audience is truly looking for. A platform like this also helps to fully promote your event through excitement, year-round.
Some people scoff at paid advertising, but it gets your event information in front of the right audience. By using demographic targeting and Google Ads, it’s easy for companies to place targeted ads where they are needed most to gain as many new impressions and registrations as needed. You can purchase paid ads in the form of sponsored posts on other blogs, social media, and in person at events—oh wait….well hopefully soon!
Podcasts, content marketing and PPC strategies are used to bring customers to your virtual event landing page. Utilize a mix of all these channels to get in front of your audience and get them to your next event!
A very strong organic social program and following can significantly increase your reach and potential virtual event registrations. Most organizations don’t pay enough attention to building a strong organic following. Deliver content! Relevant content which will engage them in order to help for event promotions later on.
Remember, your virtual event does not need to be like your traditional in person events. Be creative. Figure out ways to engage them virtually that will entice them to well come back to your in person events for the true experience.
Plan your virtual event as far in advance as possible and know what tools, marketing strategies and ticket types you need to make your online event a success. Much of the value of virtual events is based on the ability to track the conclusion of the event, depending on how strategically the values of your virtual event can be incorporated into an ongoing marketing strategy. Always have goals in mind. Always have metrics to track. Always have a larger strategy in place. One event, is only the start of your true engagement plan.
There you have it. Some tips and tricks on how to take initial steps in marketing your virtual event. It’s not all up to emails anymore. With inboxes saturated you need to get out in front of your audience in multiple ways and multiple platforms. Or of course you could consider a true engagement platform like, Hyvve, to make this all much much simpler.