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Sales'd it! Outside the Circle
After over 15 years of sales dedication and reading hundreds of books to continually improve, there are 2 things I look for in a book, and Sales’d It has hit a home-run in both regards.
#1 – I want the lessons/methods to be easy to digest, implement and remember.
Sales’d It epitomizes concise and clear lessons by presenting the material as 32 unique “nuggets”, each with an explanation and execution. Each nugget represents a unique aspect or challenge of the sales cycle, giving the reader enough to understand the concept, without delving too far down any specific topic or beating a dead-horse, which unfortunately too many sales books do.
#2 – I should be able to have at least 1 take-away that I can immediately implement into my processes that will have a definitive impact.
Sales’d it accomplishes this and then accomplishes it another 31 times throughout the book! While not every nugget is applicable to my specific challenges and goals, each one provides an immediate take-away that is easy to implement into daily sales life.
The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures, the UK Event industry is accounted for more than 35% of the visitor’s economy. But amid Covid-19, this dilemma has taken over the community by storm to go online. In terms of event marketing, virtually social media is the new tool. Outsourcing a Virtual event is of prime importance these days as this can eventually increase your event popularity and overall success rates.
We fail to realize how much B2C has influenced our own B2B bubble. What are they doing differently that will help us?
What is the new role of marketing? With the ever changing world we live in, the digital market is saturated with emails and ads selling everywhere. We need to rise up and change the status quo to deliver education which will ultimately make us the highest authority of quality content delivering massive leads for the sales engine.
What’s next for digital marketing in the event space? With the move to virtual, has email been saturated? Have our attention spans gone up or gone down even more?