Sales Messaging vs. Marketing Messaging

It’s not easy to identify the difference between sales vs. marketing messaging. They share similar end goals – moving prospects through the sales funnel. And they share a similar delivery – digital communication. The general similarities blur the lines...

Why do you need outsourced help to grow your next event?

Virtual Event Marketing:   Why do you need outsourced help to grow your next event?   The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures,...

The 2 Absolutely Needed Event Marketing Tools

Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...

Educate.Engage.Deliver

What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...

Viral Marketing! A new future of Digital Marketing

Viral Marketing! A new future of Digital Marketing Viral marketing is the new trend these days as this is a technology-driven era, and everybody wants anything at one click away. This approach has made digital marketers to think out of the box and to come up with some...

How to Price

Now that you have successfully created your segments and micro segments, you are no doubt creating content that is educational and delivering that to your targets. With this approach you will be moving them through your funnel and through your pipeline and therefore...

4 Ways Data Will Grow Your Event

4 Ways Data Will Grow Your Event by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/4-Ways-Data-Will-Grow-Your-Event.mp3 All the talk these days is about virtual events and hybrid events and what the future of the event industry is. What I think...

Value. Purpose. Intent

Value Purpose Intent by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Value-Purpose-Intent.mp3 Once you have determined your main segments and have broken them up into micro segments it’s time to pay close attention to the value purpose and...

#Hospitalitystrong – Industry Veterans Speak Up

Enough is enough! Pretty much sums up the feelings of all event professionals nowadays. We have all been beaten and battered during this COVID-19 pandemic. Many have been furloughed or lost their life-long jobs in the industry. Some industry vets have taken to social...

Registration Numbers are Down…Oh No!

Registration Numbers are Down...Oh no! by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Registration-Numbers-are-Down...Oh-No-online-audio-converter.com_.mp3 Whether you are putting on a live, hybrid, or virtual event this headline is scary. The...