by billmcglade | Dec 15, 2020
The planning, promotion and alignment of a virtual event requires the same degree of planning and planning as for a real event…if not more! However, in the case of virtual events, a special event advertising strategy ensures that your online program does not get lost...
by billmcglade | Nov 23, 2020
It’s not easy to identify the difference between sales vs. marketing messaging. They share similar end goals – moving prospects through the sales funnel. And they share a similar delivery – digital communication. The general similarities blur the lines...
by billmcglade | Sep 10, 2020
Virtual Event Marketing: Why do you need outsourced help to grow your next event? The event industry has been flourishing by leaps and bounds over the past few decades, and it is for sure that nothing can stop this trend now. According to recent figures,...
by billmcglade | Aug 16, 2020
Remember a time when all you had add to do was send out a flyer and boom Registrations would come tumbling in? No? Oh boy do I remember those days. It’s funny actually. We in the B2B works often forget the B2C world drives innovation a bit quicker. Whether that’s due...
by billmcglade | Aug 3, 2020
What is the role of the marketing department for your organization? Is it to drive leads for sales? Is it to build brand awareness for your organization? If this was two years ago I would say those two rolls were the main job functions of the marketing department,...
by billmcglade | Jul 23, 2020
Viral Marketing! A new future of Digital Marketing Viral marketing is the new trend these days as this is a technology-driven era, and everybody wants anything at one click away. This approach has made digital marketers to think out of the box and to come up with some...
by billmcglade | Jul 20, 2020
Now that you have successfully created your segments and micro segments, you are no doubt creating content that is educational and delivering that to your targets. With this approach you will be moving them through your funnel and through your pipeline and therefore...
by billmcglade | Jul 13, 2020
4 Ways Data Will Grow Your Event by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/4-Ways-Data-Will-Grow-Your-Event.mp3 All the talk these days is about virtual events and hybrid events and what the future of the event industry is. What I think...
by billmcglade | Jul 13, 2020
Value Purpose Intent by Bill McGlade https://www.victoryprod.com/wp-content/uploads/2020/07/Value-Purpose-Intent.mp3 Once you have determined your main segments and have broken them up into micro segments it’s time to pay close attention to the value purpose and...
by billmcglade | Jul 10, 2020
Enough is enough! Pretty much sums up the feelings of all event professionals nowadays. We have all been beaten and battered during this COVID-19 pandemic. Many have been furloughed or lost their life-long jobs in the industry. Some industry vets have taken to social...
